Search engine optimization

Search engine optimization or seo is one of Advancelogix core functions. It is something that we feel is very important for any company as more that 80% of website users originate from search engine results. Our mandate is divided into 3 categories:

Phase I – knowledge & discovery

we are constantly up to date with the latest and most effective seo practices being used in the industry today. We relentlessly research different methodologies being used by other professionals in the industry so our clients benefit the most.

we regularly review the guidelines set by yahoo/google/msn and ensure our clients site complies with these guidelines.

we use the best and most critical online tools out there which are essential for standard seo practices such as keyword analysis, http error detection, link building, and content management. Some examples of tool functionality include: page ranking, page visibility, text based browser, search engine comparison and site map generation.

phase II - needs assessment & analysis

Analyze our clients SEO needs:

we analyze the current site and it is ranking while doing a comparison with competitors to see where improvement is needed.

the most critical and important pages on our clients site are identified in order for them to be highly optimized.

identify development of sitemaps in both html and XML format.

conduct a thorough keyword analysis, as this is one of the cornerstones of a good seo approach.

identify what the current issues are, that are affecting link building such as internal linking structure to improve page ranking, site hierarchy, footer linking, and no follow url.

identify the issues with site structure and navigation based on sitemap.

Phase III - implementation

analyze and modify existing keywords, meta and other tags and content for the significant pages and applications, to optimize them for search engines

create and optimize html and xml sitemaps for the site.

optimize har.com for the keywords where it lacks higher ranking based on competitor analysis

based on best practice and guidelines identify basic issues affecting the site and rectify them.

optimize the current structure and hierarchy of the website to improve usability and search engine ranking

optimize the internal linking structure and navigation in order to improve page ranking in the search engines

implement suggested page guidelines (such as word and link limits) to optimize key pages and applications for search engines.